Model Coverall Service returns as Modified division sponsor

3/12/2012 - Marne, MI -- Berlin Raceway is pleased to announce that Model Coverall Service will be returning as the title sponsor of the Modified division in 2012.

Model Coverall Service had been no stranger to Berlin Raceway in the past, but in 2010, they stepped up to be the title sponsor of the newly-formed Model Coverall Service Modified division and it was a sponsorship that they have maintained throughout the years.

“Model Coverall Service is a great fit for Berlin Raceway”, explained Kurt Dietrich, Operations and Marketing Manager of Berlin Raceway. “They are a tight knit family run company that holds many of the same values as Berlin Raceway, we are very excited to have them continue on as a title sponsor of the Model Coverall Service Modified Division.”

Model Coverall is family-owned and operated independent company with a mission to build loyal relationships with customers, team members, and the community.  They are nationally recognized as a service and technology leader of the industry and have been honored as the U.S. Small Business Administration's Small Family Business of The Year. Model offers exceptional products and services that promote the image, cleanliness, productivity, and safety of the workplace.  Their services include uniforms, mats, towels, mats, mops, restroom products, and linens as well as a First Aid, Safety and Training Division. Model Coverall also won the Better Business Bureau (WMI) Integrity Award for 2011.

For more information about Model Coverall Service please visit their websites at and

Berlin Raceway’s 62nd year of operation will begin on Saturday, April 14 for the Icebreaker 100 featuring the Port City Racecars Outlaw Late Models, Engine Pro Super Stocks, Kerkstra Services Sportsman and 4-Cylinders. Tickets are just $7 for adults and kids 11 and under are free; racing action that night will begin at a special time - 4:00 p.m. More information about the 2012 season can be found at




































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