TEKTON Named the new Super Late Models Sponsor
NEWS: TEKTON and Berlin Raceway launch an exciting new partnership!
Berlin Raceway is excited to announce a new partnership with Tekton®. The partnership will include entitlement of the Super Late Model Division and points fund, as well as Tekton being introduced as the title sponsor for the Battle at Berlin 250 on August 9th, 2023, one of the country's most prestigious Super Late Model races.
"Tekton is thrilled to partner with Berlin Raceway to sponsor the Tekton Super Late Model Division races and the Battle at Berlin. We are especially excited to support the drivers and fans of one of the premier short tracks in the country and look forward to being a part of a competitive race season," said Jeff Amash, co-owner and Chief Marketing Officer at Tekton, a nationally-recognized hand tool brand.
“Tekton is a family owned, West Michigan - based company that we are proud to have with us here at Berlin Raceway. Not only does Tekton build a high-quality product that our race teams and fans alike will appreciate, they are also passionate about auto racing and helping Berlin grow our premier division. This is a perfect combination,” said Berlin Raceway's General Manager, Jeff Striegle.
The Tekton Super Late Model Division will take the track 12 times during the 2023 season. The first Tekton Super Late Model event is scheduled for April 15th, with a 75 lap, $5,000 to win show, and will feature some of the top drivers from around the Midwest.
To learn more about Tekton and their products, please visit https://www.tekton.com
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This partnership between Tekton and Berlin Raceway sounds fantastic! Excited to see how the Tekton Super Late Model Division unfolds this season. It’s like a race to the finish line—almost like rice purity test for the drivers, pushing their limits!